Indonesian Bottled Water Companies Respond to Natural Disaster Challenges

Maintaining Supply and Price Stability

Recent natural disasters in Aceh and Sumatra have prompted swift responses from major Indonesian bottled water companies. CLEO and Crystalin have implemented comprehensive strategies to maintain supply and distribution while addressing price stability concerns.

CLEO's Operational Response

CLEO's President Director, Melisa Patricia, emphasized the company's commitment to ensuring continuous supply for affected communities. The company conducted intensive monitoring of demand dynamics and maintained stable production and distribution processes. This strategic approach enabled CLEO to meet community needs effectively during the crisis ¹

Crystalin's Pricing Strategy

Crystalin's Marketing Director, Wijoyo Setionegoro, highlighted the company's commitment to maintaining price stability. Through the implementation of a national Highest Retail Price (HET) policy, Crystalin ensured that bottled water remained affordable for disaster-affected populations. This pricing strategy was maintained across all distribution points, including those in disaster zones ²

Coordinated Industry Response

The coordinated response from these major bottled water companies demonstrates the industry's commitment to both business continuity and social responsibility. By maintaining supply chains and price stability, these companies are supporting both affected communities and the broader disaster relief efforts.