Indonesian Government Targets Rp120 Trillion in Year-End Consumer Spending

Comprehensive Shopping Programs to Boost Economy

The Indonesian government has set an ambitious target of Rp120 trillion in consumer spending during the Christmas 2025 and New Year 2026 (Nataru) holiday period. This financial projection is backed by a series of strategic shopping programs scheduled between December 2025 and early January 2026. Coordinating Minister for Economic Affairs Airlangga Hartarto revealed that the total spending target encompasses various promotional events and discounts across multiple sectors.

Key Initiatives Driving Consumer Spending

1. Transportation Discounts: Special discounts on transportation tariffs during the Nataru period
2. Harbolnas (National Online Shopping Day): Major online shopping promotion
3. Belanja di Indonesia Saja (BINA): 'Shop in Indonesia Only' campaign promoting local purchases
4. Epic Sale: Month-long sales promotion in minimarkets throughout December
5. Tourism Events: Various tourism-related promotions and packages

Government's Economic Strategy

The government's initiative to stimulate consumer spending through these programs demonstrates a proactive approach to maintaining economic momentum during the year-end period. By combining transportation discounts, online shopping promotions, and in-store sales events, the government aims to create a comprehensive stimulus package that benefits both consumers and businesses.

Economic Impact

If achieved, the Rp120 trillion spending target would significantly contribute to the country's economic performance during the fourth quarter of 2025 and potentially set a positive tone for early 2026. The success of these programs could also provide valuable insights for future economic stimulus initiatives.