Indonesian Government Launches 'Work From Mall' Initiative

Economic Stimulus Through Retail Spaces

The Indonesian government has introduced an innovative economic stimulus program called 'Work From Mall' (WFA) in conjunction with the Indonesia Great Sale event, running from December 18, 2025, to January 4, 2026 ²

. This initiative was observed during a high-profile visit by multiple ministers to Metro Department Store at Pondok Indah Mall on December 26, 2025 ¹

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https://finance.detik.com/berita-ekonomi-bisnis/d-8278622/4-menteri-sekaligus-tiba-tiba-datangi-metro-department-store-ada-apa

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Key Program Details

The WFA program is being implemented across 24 provinces with more than 400 participating outlets ²

, creating numerous locations where people can work while enjoying mall facilities. The program is designed to boost economic activity by increasing foot traffic in retail spaces and supporting local businesses during the promotional period.

Government's Economic Strategy

The coordination between multiple ministers - including the Coordinating Minister for Economic Affairs Airlangga Hartarto, Minister of Trade Budi Santoso, Minister of Tourism Widiyanti Putri Wardhana, and Minister for SMEs Maman Abdurahman - highlights the government's commitment to this economic stimulus package ¹

. The simultaneous promotion of both 'Work From Mall' and the Indonesia Great Sale demonstrates a comprehensive approach to stimulating consumer spending and business activity.

Implementation and Impact

By allowing people to work from mall environments, the government aims to create a positive economic multiplier effect. As people work from malls, they are likely to use various mall facilities, thus increasing overall economic activity. This strategy combines elements of economic stimulus, tourism promotion, and support for retail businesses.