Indonesian Government Prepares Major Year-End Sales Events to Boost Economy
Executive Summary
Key insights and market outlook
The Indonesian government is launching three major sales events in Q4 2025 to stimulate economic growth: Harbolnas (National Online Shopping Day) from December 10-16, BINA Indonesia from December 18 to January 4, and EPIC Sale. These initiatives, led by the Ministry of Trade, aim to boost consumer spending and support local businesses through significant discounts and promotions.
Deep Dive Analysis
Indonesian Government Launches Triple Stimulus for Q4 2025
Economic Growth Initiatives
The Indonesian government, led by Minister of Trade Budi Santoso, has announced a comprehensive stimulus package for the fourth quarter of 2025. The package includes three major sales events designed to boost consumer spending and stimulate economic growth.
Key Events and Details
- Harbolnas (National Online Shopping Day): Scheduled from December 10 to 16, 2025
- BINA Indonesia (Belanja di Indonesia Aja): Running from December 18, 2025, to January 4, 2026
- EPIC Sale: Part of the year-end sales promotion strategy
Collaborative Efforts
The BINA Indonesia event is a collaborative effort between the government and major retail associations, including:
- Himpunan Peritel dan Penyewa Pusat Perbelanjaan Indonesia (Hippindo)
- Asosiasi Pengelola Pusat Perbelanjaan Indonesia (APPPI)
This collaboration demonstrates a unified approach to boosting domestic consumption and supporting local businesses during the year-end shopping season.
Economic Rationale
The government's strategy is focused on stimulating economic growth and enhancing consumer purchasing power during a critical period. By organizing these events, the government aims to create a positive economic momentum heading into the new year.
Source References
Story Info
Topics Covered
Key Events
Harbolnas 2025
BINA Indonesia Sales Event
EPIC Sale Promotion