Key insights and market outlook
The Indonesian insurance industry demonstrated positive growth in 2025 despite economic uncertainty, with total assets reaching Rp1,181.21 trillion by September 2025, a 3.39% annual increase. New regulations, including minimum capital requirements and risk-based reporting standards, are expected to further strengthen the industry in 2026. Key players like Allianz Life Indonesia are enhancing financial literacy and preparing for new regulations such as co-payment schemes and medical advisory boards.
The Indonesian insurance industry has demonstrated remarkable resilience in 2025 despite ongoing economic uncertainty. As of September 2025, the industry's total assets reached Rp1,181.21 trillion, representing a 3.39% year-on-year growth. This positive performance was driven by several key factors including digitalization, increasing financial literacy, and the growing middle class.
The Financial Services Authority (OJK) has been instrumental in strengthening the industry through various new regulations. Key regulatory changes include:
While the overall industry showed positive growth, the life insurance sector experienced a 2.06% contraction year-on-year as of September 2025, with total premium income recorded at Rp132.85 trillion. Despite this, industry players are well-positioned to navigate these challenges through enhanced digitalization and risk-based underwriting.
Major industry players like Allianz Life Indonesia are proactively responding to these changes. Key initiatives include:
Allianz Life Indonesia reported total premium income of Rp15.2 trillion for the first three quarters of 2025 and has successfully reached over 1 million beneficiaries through their financial literacy programs.
The insurance industry is expected to continue its positive trajectory in 2026 as new regulations come into effect. The implementation of the Policy Guarantee Institution (LPP) in 2028 will further enhance consumer protection and industry stability. Industry stakeholders emphasize the importance of synergy between government, industry players, and media to promote a positive narrative about insurance's role in financial stability.
New Insurance Regulations Implementation
Industry Asset Growth
Financial Literacy Initiatives