Building a Muslim Fashion Brand from the Ground Up

From Personal Journey to Business Venture

Yulis Manevia's decision to start Beningjaya Kebaya & Fashion was driven by her determination to be independent. As a single mother, Yulis saw entrepreneurship as a way to take control of her life. The business began with significant challenges, including limited capital and time constraints. Despite these obstacles, Yulis managed every aspect of the business, from selecting materials and overseeing production to serving customers directly.

Balancing Tradition and Modern Trends

From its inception, Beningjaya positioned itself as a brand that merges traditional values with contemporary market needs. Yulis has been consistent in following fashion trends while ensuring that her collections remain relevant to her customers' needs. This approach has allowed the brand to carve out a niche in the competitive Muslim fashion market.

Lessons from a Personal Journey

Yulis's journey with Beningjaya is not just about building a business; it's a personal story of resilience and determination. As a single mother, she faced numerous challenges, but her commitment to independence kept her going. The brand stands as a testament to her hard work and dedication to creating a business that is both sustainable and meaningful.