Indonesian Pet Food Industry Shows Resilience Amid Economic Challenges

Strong Growth Driven by Changing Consumer Behavior

The Indonesian pet food industry remains optimistic about its future prospects despite the current economic pressures, according to Paulius Juta, CEO of PT Centralwindu Sejati (CPPETINDO). The company, a subsidiary of listed firm PT Central Proteina Prima Tbk (CPRO), has witnessed significant growth in the pet food sector. The industry's expansion is primarily driven by the increasing number of pet owners in Indonesia and the evolving consumer behavior where pets are treated more like family members.

Market Statistics and Growth Drivers

Recent market research by Euromonitor International reveals that the Indonesian pet food market achieved a value of Rp7.8 trillion in 2023, representing a 9.8% increase from the previous year. This growth is particularly notable in the cat food segment, where the national cat population surged by 98% between 2019 and 2023, reaching 5.1 million cats. The rising trend of pet humanization has led to a broader range of pet food products and related services, creating a promising outlook for industry players.

Industry Outlook and Future Prospects

Paulius Juta expressed confidence in the continued growth of the pet food industry, citing the strong fundamentals and positive market trends. As consumers continue to prioritize their pets' health and well-being, the demand for premium and specialized pet food products is expected to rise. This trend presents opportunities for companies like CPPETINDO to innovate and expand their product offerings to meet the evolving needs of pet owners in Indonesia.