Indonesian Retail Sector Experiences Significant Growth During Major Sales Events

EPIC Sale 2025 Drives Consumer Spending

The Indonesian retail sector witnessed a substantial increase in consumer activity during the recent EPIC Sale 2025, organized by the Indonesian Retailers Association (Aprindo). The event, which took place from December 1, 2025, to January 4, 2026, involved over 200 companies, 153 markets under Pasar Jaya, and more than 11 million traders ¹

Transaction Targets and Performance

The EPIC Sale 2025 has set an ambitious target of achieving Rp 56 trillion in transactions, significantly higher than the Rp 14.9 trillion recorded in 2024. This represents a 275% increase in targeted transactions, demonstrating strong consumer confidence and spending potential ¹

BINA Indonesia 2025 Boosts Retail and Tourism

Concurrently, the Indonesian Shopping Center and Retailer Association (Hippindo) reported a 5-30% increase in sales during the BINA Indonesia 2025 program. This initiative, running from December 18, 2025, to January 4, 2026, aims to integrate retail and tourism sectors, targeting Rp 30 trillion in transactions ²

Economic Impact and Consumer Behavior

The success of these programs indicates that large-scale promotional events remain relevant and anticipated by consumers, particularly during periods of selective consumption. The combined efforts of Aprindo and Hippindo have not only boosted retail sales but also supported the national economy through increased consumer spending and tourism activity ¹