Indonesian Soap Exports to Taiwan Surge to Rp 5 Billion in 2025
Executive Summary
Key insights and market outlook
Indonesian soap exports to Taiwan have surged to Rp 5 billion in 2025, driven by a significant order from Taiwanese importer Tan Lay Enterprise Co. Ltd. for 1.5 million units. This represents a 30-40% increase from 2024 levels, demonstrating Indonesian MSMEs' ability to maintain quality and gain international trust. The order underscores Indonesia's growing presence in international markets through consistent quality and reliability.
Deep Dive Analysis
Indonesian MSME Soap Products Make Significant Inroads into Taiwanese Market
Record Export Achievement in 2025
Indonesian soap products from Micro, Small, and Medium Enterprises (MSMEs) have achieved a remarkable export milestone in 2025, with a substantial order from Tan Lay Enterprise Co. Ltd., a Taiwanese importer. The order valued at US$ 300,000 or Rp 5 billion includes 1.5 million units of soap bars, marking a significant 30-40% increase compared to the previous year 1
Strengthening Trade Relations
Arif Sulistiyo, Head of the Indonesian Economic and Trade Office (KDEI) in Taipei, highlighted that this consistent and growing demand is a testament to Indonesian MSMEs' commitment to maintaining product quality and reliability. The success in the Taiwanese market demonstrates Indonesia's potential to expand its export footprint in the region.
Market Implications
This achievement not only showcases the competitiveness of Indonesian MSMEs in international markets but also reflects the positive impact of trade promotion efforts by the Indonesian government. The growing demand for Indonesian products in Taiwan suggests potential for further expansion into other international markets.
Source References
Story Info
Topics Covered
Key Events
Significant Export Order
MSME International Market Expansion