Key insights and market outlook
The Indonesian tourism industry is expected to see a 20-30% increase in travel during the 2025/2026 New Year holiday season compared to normal periods, according to the Indonesian Travel Companies Association (Asita). Popular destinations such as Bali, Lombok, and Yogyakarta are anticipated to be major attractions. However, recent natural disasters in certain regions may impact some tourist areas.
The Indonesian tourism sector is poised for substantial growth during the 2025/2026 New Year holiday season. According to Budijanto Ardiansjah, Secretary General of Asita, travel is expected to increase by 20-30% compared to regular periods. This growth is attributed to the traditional surge in domestic travel during holiday seasons.
Key tourist destinations such as Bali, Lombok, Labuan Bajo, Yogyakarta, Bandung Raya, and Malang Raya are expected to remain popular among travelers. Asita's Secretary General noted that these areas have consistently drawn tourists and are likely to continue doing so during the upcoming holiday season.
Budijanto also mentioned that this year's travel is anticipated to rise by 15% year-on-year. While bookings have shown an increase, he noted that there is still potential for further growth as the holiday season approaches.
Despite the positive outlook, the tourism sector faces challenges due to recent natural disasters, including floods and landslides in certain regions of Sumatra. Areas like Toba and Bukit Tinggi, which are popular among tourists, have been affected. Asita remains cautiously optimistic, acknowledging that these events could impact tourism in the affected areas.
The Indonesian tourism industry is on track for a busy 2025/2026 New Year holiday season, with significant growth expected in key destinations. While challenges exist due to natural disasters, overall prospects remain positive.
Tourism Surge Prediction
Travel Demand Increase