Key insights and market outlook
Indonesian equity-based unitlink insurance products maintained their strong performance through November 2025, with average returns reaching 10.15% year-to-date. Top-performing funds include Simas Jiwa Equity Fund 2 with 86.81% return and Star Equity Fund with 73.83% return. Despite positive performance, industry players like AXA Mandiri highlight challenges due to low financial literacy among consumers regarding unitlink products.
Equity-based unitlink insurance products in Indonesia continued their strong performance through November 2025, maintaining their position as top performers in the insurance-linked investment products market. According to data from Infovesta, these products achieved an average return of 10.15% year-to-date, building on the previous month's performance of 9.64% 1
The strong market performance was led by several standout products. Simas Jiwa Equity Fund 2 from PT Asuransi Simas Jiwa delivered an exceptional return of 86.81% as of November 2025, securing the top position. Star Equity Fund from PT Asuransi Jiwa Starinvestama followed closely with a return of 73.83% 2
Despite the positive performance, industry players are facing significant challenges. AXA Mandiri Financial Services highlighted that low financial literacy among consumers regarding the benefits, mechanisms, and risks of unitlink products remains a major hurdle. The company's Head of Investment, Erika Marthalina, noted that this issue is expected to persist into the coming year 3
The consistent performance of equity-based unitlink products demonstrates their appeal to investors seeking higher returns in Indonesia's investment landscape. However, the industry's challenge lies in improving consumer understanding and education about these complex financial products.
Strong Unitlink Returns
Top Performing Funds Identified
Industry Challenges Highlighted