Indonesia Launches BINA Great Sale 2025: A Mega Shopping Event

Massive Discounts Across Indonesia

The Indonesian government has launched the BINA Indonesia Great Sale 2025, a massive shopping event scheduled from December 18, 2025, to January 4, 2026. The event features discounts up to 80% across 412 shopping malls and 318 retail stores nationwide. This strategic initiative is supported by the Ministry of Trade, led by Minister Budi Santoso, who officially opened the event at Kota Kasablanka, Jakarta.

Economic Targets and Incentives

The BINA Indonesia Great Sale 2025 aims to generate Rp 30 trillion in transactions during its three-week run. To boost tourism alongside retail sales, the government is offering an additional 11% VAT refund for foreign tourists through the value-added tax refund scheme. This dual strategy targets both local consumers and international visitors, maximizing the event's economic impact.

Market Impact and Expectations

The event is expected to stimulate Indonesia's retail sector significantly. With participation from major retail players across the country, the sale will cover a wide range of products, making it a comprehensive shopping extravaganza. The combination of deep discounts and VAT refunds for tourists is likely to attract both domestic and international shoppers, providing a much-needed boost to the economy during the year-end period.