Indonesia's Consumer Empowerment Index Shows Significant Improvement in 2025

Rising Consumer Awareness Drives Index Growth

The Indonesian Ministry of Trade's latest Consumer Empowerment Index (IKK) survey reveals a notable increase to 63.44 in 2025, representing a 3.33 point rise from 60.11 in 2024. This upward trend indicates growing consumer awareness and literacy among Indonesian consumers. The improvement is attributed to concerted efforts by the government, particularly through the Directorate General of Consumer Protection and Trade Order (PCTN), to enhance consumer empowerment through education and awareness campaigns.

Government Initiatives and Stakeholder Collaboration

Moga Simatupang, Director General of PCTN, emphasized that the increase in IKK is a result of synergistic efforts among various stakeholders, including central and local governments, businesses, and consumers themselves. The government has been actively promoting consumer literacy and rights awareness, contributing to the positive shift in the index. This collaborative approach has led to consumers becoming more aware of their rights and responsibilities, ultimately driving the IKK higher.

Implications for Consumer Protection and Market Dynamics

The rise in IKK to 63.44 suggests that Indonesian consumers are becoming more empowered and capable of making informed decisions. This development has significant implications for consumer protection and market dynamics, as more aware consumers can drive demand for better products and services while holding businesses accountable for their practices. The government's continued focus on consumer empowerment is expected to further enhance market transparency and fairness.