Indonesia's Cosmetic Industry Achieves Rp158 Trillion Market Value

Rapid Growth Driven by Local Brands

Indonesia's cosmetic industry has recorded significant growth throughout 2025, with the market value expected to reach Rp158 trillion. This represents a substantial increase from the previous year's figure of Rp146 trillion. The growth is primarily attributed to the rising popularity of local beauty products that have gained acceptance in the global market, particularly in Southeast Asia.

Key Factors Behind the Success

The Chairman of Persatuan Perusahaan Kosmetika Indonesia (Perkosmi), Sancoyo Antarikso, highlighted that Indonesian cosmetic brands have managed to carve out a niche in the hearts of global consumers. The key factors behind this success include product quality, continuous innovation, and creativity. These elements have enabled Indonesian brands to compete effectively with international brands in the beauty and personal care segment.

Global Acceptance of Indonesian Beauty Products

The increasing global acceptance of Indonesian beauty products is a significant driver of the industry's growth. Local brands are not only popular domestically but are also making inroads into international markets. The Southeast Asian region has been particularly receptive to Indonesian cosmetic products, contributing to the overall growth of the industry.

Future Outlook

With the current growth trajectory, the Indonesian cosmetic industry is poised for continued expansion. The focus on quality, innovation, and creativity is expected to remain a key strategy for local brands to maintain their competitive edge in both domestic and international markets.