Key insights and market outlook
Indonesia's digital economy is projected to reach nearly $100 billion in Gross Merchandise Value (GMV) in 2025, growing 14% from the previous year. This maintains Indonesia's position as Southeast Asia's largest digital economy, driven by double-digit growth across all major sectors, with e-commerce remaining the largest contributor.
Indonesia's digital economy is on track to achieve a significant milestone in 2025, with its Gross Merchandise Value (GMV) projected to reach nearly $100 billion. This represents a 14% growth compared to the previous year, according to the latest SEA e-Conomy 2025 report by Google, Temasek, and Bain & Company. The robust growth has enabled Indonesia to maintain its position as the largest digital economy in Southeast Asia.
The report highlights that all major sectors within Indonesia's digital economy recorded double-digit growth, demonstrating the broad-based nature of the expansion. The e-commerce sector continues to be the largest contributor to the national GMV, maintaining its dominant position in the digital economy landscape. Other sectors also showed significant growth, contributing to the overall performance.
This achievement underscores Indonesia's potential as a leading digital economy in the region. The continued growth across various digital sectors indicates a strong and diversified digital ecosystem. As the digital economy continues to expand, it is likely to play an increasingly important role in Indonesia's overall economic development.
Digital Economy GMV Growth
E-commerce Sector Dominance
Southeast Asia Digital Leadership