Executive Summary

Key insights and market outlook

Indonesia's National Online Shopping Day (Harbolnas) 2025 achieved Rp36.4 trillion in total transactions, exceeding the target range of Rp33-34 trillion ¹

². This represents a 17% increase from the previous year's Rp31.2 trillion ². The success demonstrates effective collaboration between the government and e-commerce associations in strengthening the digital trade ecosystem.

Full Analysis

02

Deep Dive Analysis

Indonesia's Harbolnas 2025 Surpasses Transaction Targets

Record-Breaking Digital Sales Achievement

The National Online Shopping Day (Harbolnas) 2025 campaign, organized by the Indonesian E-Commerce Association (idEA), has achieved a significant milestone with total transactions reaching Rp36.4 trillion ¹

². This figure not only exceeded the projected target range of Rp33-34 trillion but also marked a substantial 17% growth compared to the previous year's transaction value of Rp31.2 trillion ².

Government Recognition and Economic Impact

Trade Minister Budi Santoso praised idEA for the successful execution of Harbolnas 2025, highlighting that the event demonstrated the effectiveness of government-e-commerce collaboration in strengthening the digital trade ecosystem ¹

². The Minister emphasized that Harbolnas has become a strategic instrument in boosting national economic growth, particularly by stimulating consumer spending towards the end of the year.

Digital Commerce Growth Momentum

The success of Harbolnas 2025 underscores the growing importance of digital commerce in Indonesia's retail landscape. The event, which took place from December 10-16, 2025, served as a significant stimulus for consumer spending during the year-end period. The substantial increase in transaction value reflects both the growing consumer confidence in online shopping and the expanding capabilities of Indonesia's e-commerce platforms.

References