Executive Summary

Key insights and market outlook

Indonesia's hotel occupancy rate rose slightly to 39.97% in November 2025, up 0.44% from October 2025, but remained 2.64% lower than November 2024 ²

. Star-rated hotels showed better performance at 53.89% occupancy, while non-starred hotels lagged at 24.98% ¹. Luxury hotels faced significant challenges with declining occupancy, contrasting with mid-range hotels that showed relative resilience.

Full Analysis

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Deep Dive Analysis

Indonesia's Hotel Industry Shows Mixed Performance in November 2025

Occupancy Trends Across Hotel Categories

The hotel industry in Indonesia exhibited varied performance metrics in November 2025. The overall hotel occupancy rate reached 39.97%, representing a modest increase of 0.44 percentage points from October 2025, but remained 2.64 percentage points below the level recorded in November 2024 ²

.

Star-rated hotels demonstrated stronger performance with an occupancy rate of 53.89%, marking a monthly increase of 1.05 percentage points ³

. Within this category, four-star hotels achieved the highest occupancy at 58.66% ¹. Conversely, non-starred hotels continued to experience the lowest occupancy rates at 24.98% ¹.

Regional Variations in Hotel Performance

The data revealed significant regional disparities in hotel occupancy. Bali, a major tourist destination, witnessed a sharp decline in international visitor arrivals through Ngurah Rai Airport, with numbers dropping by 19.89% month-on-month to 476,507 visitors in November 2025 ⁴

. This decline was attributed to reduced tourist arrivals from key source markets.

Market Segmentation Analysis

The luxury hotel segment faced considerable pressure, with occupancy rates declining significantly. In contrast, mid-range hotels showed relative resilience, maintaining better occupancy levels compared to both luxury and budget accommodations ¹

. This trend suggests a shift in tourist preferences towards mid-range accommodations.

References