Indonesia's Hotel Industry Shows Diverging Trends in November 2025

Occupancy Rates Across Hotel Categories

The Indonesian hotel industry displayed varied performance across different categories in November 2025. According to data from the Central Statistics Agency (BPS), the highest occupancy rate was recorded by 4-star hotels at 58.66%. In contrast, non-starred hotels had the lowest occupancy rate at 24.98%.

Year-on-Year Analysis

Compared to November 2024, all hotel categories experienced a decline in occupancy rates. The most significant drop was observed in 5-star luxury hotels, which fell by 2.72 percentage points. This was followed by 1-star hotels, which decreased by 2.56 percentage points. The most resilient category was 3-star hotels, showing the smallest decline of 0.98 percentage points.

Month-on-Month Trends

When comparing October to November 2025, most hotel categories showed an increase in occupancy rates. The largest month-on-month increase was seen in 3-star hotels, rising by 1.72 percentage points, closely followed by 4-star hotels with a 1.71 percentage point increase. Conversely, 5-star hotels and non-starred hotels experienced declines of 1.48 and 0.27 percentage points, respectively.

Shift in Tourist Preferences

The data suggests a clear trend of tourists preferring mid-range accommodations over both luxury and budget options. This preference is evident in the relatively better performance of 3-star and 4-star hotels compared to other categories. The observed trend indicates a strategic opportunity for mid-range hotels to capitalize on this growing demand.