Indosat's Data Traffic Surges 15% During 2025/2026 New Year Holiday

Significant Digital Activity Growth

PT Indosat Tbk (ISAT), also known as Indosat Ooredoo Hutchinson (IOH), reported a substantial increase in data traffic during the 2025/2026 New Year holiday period. The company observed a 15% rise in national data traffic between December 21, 2025, and January 1, 2026, compared to regular days. This growth was even more pronounced when compared to the same period in the previous year, with an increase of over 20%.

Technological Infrastructure Support

Indosat successfully managed the significant surge in data traffic through its advanced technological infrastructure. The company's Digital Intelligence Operations Center (DIOC) played a crucial role in maintaining network stability during the peak period. This AI-powered operations center enabled real-time monitoring of network performance, allowing for swift responses to any potential issues.

Implications for Digital Adoption

The substantial increase in data traffic during the holiday period indicates the growing digital activity across various regions in Indonesia. This trend highlights the expanding digital footprint of the population, with more people relying on digital services during holiday periods. The ability of telecommunications companies like Indosat to handle such surges is crucial for maintaining seamless digital experiences for users.

Future Outlook

As digital adoption continues to grow in Indonesia, telecommunications companies are expected to further invest in their infrastructure to meet the increasing demand. The successful management of peak traffic periods through advanced technologies like DIOC positions companies like Indosat favorably in the competitive telecommunications landscape.