Key insights and market outlook
The iPhone 17 Air is now available at a 15% discount in early 2026, making it more affordable for consumers. According to iBox, Apple's official distributor in Indonesia, the price of the 256 GB variant has dropped from Rp 21.249.000 to Rp 17.999.000. This significant price reduction makes the iPhone 17 Air an attractive option in the premium smartphone segment.
Consumers looking for premium smartphones have a new opportunity as the iPhone 17 Air is now available at a discount of up to 15% in early 2026. iBox, the official distributor of Apple products in Indonesia, has listed the reduced prices on their website.
The 256 GB variant of iPhone 17 Air, which was initially priced at Rp 21.249.000 in October 2025, is now available for Rp 17.999.000. This represents a significant reduction of 15% from its launch price. The price drop makes the iPhone 17 Air a competitive option in the premium smartphone market.
The price reduction is expected to boost the appeal of the iPhone 17 Air among Indonesian consumers, particularly during the year-end shopping season. The device's specifications and features remain competitive in the premium segment, making it a worthwhile consideration for potential buyers.
iPhone 17 Air Price Reduction
Premium Smartphone Market Shift