Jakarta's Year-End Sales Event Boosts Retail Activity

Increased Foot Traffic and Sales

The Indonesia Great Sale 2025, held since mid-December 2025, has brought significant activity to Jakarta's malls. According to Budihardjo Iduansjah, Chairman of the Indonesian Retailers and Tenants Association (Hippindo), there has been a noticeable increase in foot traffic, reaching up to 10% in some malls. The event featured 318 retailers across 412 malls offering substantial discounts.

Attractive Discounts Drive Consumer Spending

Retailers participating in the Indonesia Great Sale 2025 offered discounts of up to 80% on various products. Additionally, foreign tourists benefited from an extra 11% discount through the VAT refund scheme, making it particularly appealing to international visitors. This combination of discounts has led to increased consumer spending and a more vibrant retail environment.

Positive Impact on Restaurants and Overall Sales

The event has not only boosted retail sales but also had a positive impact on restaurants within the malls. Budihardjo noted that restaurant occupancy was quite high, indicating a broad-based recovery in consumer activity. The overall increase in both foot traffic and sales suggests a successful promotional campaign that benefited various stakeholders in the retail ecosystem.