Jakarta MRT Revolutionizes Ticketing with Innovative Keychain System

Digital Transformation in Transportation

PT MRT Jakarta (Perseroda) has launched allride Wallet, a groundbreaking ticketing solution that combines a physical keychain charm with digital payment functionality through GoPay integration. This innovative product represents a significant step in MRT Jakarta's digital business development and merchandising strategy, created in collaboration with GoPay and Tahilalats.

Key Features and Benefits

The allride Wallet keychain utilizes NFC technology to enable seamless travel on Jakarta's MRT network. The product is designed to be multifunctional, connecting directly to the GoPay application for easy top-ups and management. This integration allows users to conveniently manage their travel expenses through their mobile devices.

Strategic Development and Availability

The development of allride Wallet has been a three-year process, involving careful planning and collaboration between MRT Jakarta, GoPay, and Tahilalats. The product is available for purchase at MRT Merch Market (MMM) located at Stasiun Blok M BCA, along with various merchandise items such as t-shirts, stickers, multipurpose bags, lanyards, and tumblers.

Economic Impact and Future Prospects

According to Farchad H. Mahfud, Director of Business Development at MRT Jakarta, this innovation opens up new economic opportunities by combining the ticketing industry with merchandise and creative industries. The allride Wallet represents a significant advancement in Jakarta's transportation technology, enhancing user experience while creating new business opportunities in the ticketing and merchandise sectors.