Jakarta's Odong-odong Economy: A Lifeline in Challenging Times

Informal Transportation Becomes Economic Backbone

In Jakarta's Jatinegara district, colorful odong-odong have become more than just children's entertainment - they've become a crucial source of livelihood for many residents. These modified motorized carts, equipped with decorative lights and flags, navigate through crowded streets and narrow alleys, providing affordable transportation and entertainment ¹

Daily Earnings and Operating Model

Operators like Deni, who started driving odong-odong in 2021 after losing their job during the pandemic, can earn between Rp 100,000 to Rp 400,000 daily after deducting operational costs. The fares are set at Rp 2,000 for children and Rp 5,000 for adults, with the latter including accompanying infants ²

Initial Investment and Business Model

Starting an odong-odong business requires significant initial investment. The cost of modifying a motorcycle into a fully equipped odong-odong ranges between Rp 15 million to Rp 20 million, depending on the quality of the modification. Operators typically pay daily rental fees for the vehicles, ranging from Rp 80,000 to Rp 100,000, plus fuel costs of around Rp 30,000 per day ³

Economic Significance

The odong-odong business demonstrates the resilience of Jakarta's informal economy in the face of job scarcity. While not a substitute for formal employment, it provides a vital income source for many households. The operation also highlights the entrepreneurial spirit of Jakarta's residents in creating livelihood opportunities from unconventional sources.