Jakarta's Traditional Odong-odong Rides: A Local Livelihood

Economic Resilience in Jatinegara

In the heart of Jakarta's Jatinegara district, a unique form of entertainment has become a vital source of income for local residents. The traditional 'odong-odong' amusement rides, often viewed as simple children's entertainment, have evolved into a significant economic activity. These colorful, music-filled vehicles traverse the narrow streets, providing joy to children while creating a sustainable livelihood for their operators.

Daily Operations and Earnings

Deni, one such odong-odong operator, has been running his business since 2021. Having lost his previous job during the pandemic, Deni turned to operating the ride as a means of survival. His daily routine begins at 07:00 when the ride attracts students heading to school. The business experiences a lull during midday but picks up again during school dismissal hours. While the daily earnings vary, they are sufficient to support his living.

Community Impact

The odong-odong rides are not just a source of income but also contribute to the local community's entertainment and cultural fabric. They operate in various neighborhoods, including Jalan Jatinegara Timur I hingga IV, Jalan Kober, and parts of Bekasi Timur and Barat. This traditional amusement has become an integral part of the local landscape, providing affordable entertainment for children and a means of livelihood for operators.