Jasamarga Related Business Enhances Rest Area Services with New Hotel

Strategic Development for Peak Travel Season

PT Jasamarga Related Business (JMRB), a subsidiary of PT Jasa Marga (Persero) Tbk, has officially launched the Swiss-Belexpress Hotel at Travoy Rest KM 379A on the Batang-Semarang toll road. This strategic development aims to enhance rest area services during the upcoming 2025 Christmas and 2026 New Year (Nataru) holiday season. The hotel, inaugurated by Batang Regent M. Faiz Kurniawan along with JMRB directors and representatives from PT Puri Sentul Permai Tbk (KTDN) and PT Jasamarga Semarang Batang (JSB), marks the first accommodation facility in the rest area.

Enhancing Traveler Experience

The introduction of this hotel is designed to provide maximum comfort for toll road users during peak travel periods. Bimo Esmunantyo, Director of Toll Road Facilities Business at JMRB, explained that the hotel's operation is part of their strategy to ensure rest areas offer comprehensive services. The Swiss-Belexpress Hotel is projected to become a significant amenity for travelers, supporting JMRB's commitment to improving infrastructure and services along Indonesian toll roads.

Business Impact and Future Prospects

This development demonstrates JMRB's proactive approach to enhancing non-toll revenue streams while improving user experience. The successful implementation of this hotel concept could potentially lead to similar developments at other rest areas managed by JMRB, further expanding their business footprint in the toll road facilities sector.