Jasamarga Reports Significant Increase in Rest Area Visitors During 2025/2026 Holiday Season

Surge in Traffic at Travoy Rest Areas

PT Jasamarga Related Business (JMRB), a subsidiary of PT Jasa Marga, has observed a substantial rise in the number of visitors to its Travoy Rest areas during the 2025/2026 New Year holiday period. The data collected from various rest areas along the toll roads showed a notable increase in traffic, particularly at Travoy Rest KM 207A on the Palikanci route.

Key Statistics:

• On December 25, 2025, Travoy Rest KM 207A recorded 13,187 vehicles, marking a 69% increase compared to the 7,787 vehicles during the same period in 2024.
• Compared to the average daily traffic in 2025, the number of vehicles on December 25 represented a 176% surge.

Analysis of Traffic Increase

Region Head II of PT JMRB, Dondi Dwi Susanto, attributed the increase to the high mobility of toll road users traveling towards Central Java during the peak holiday season. The data indicates a strong travel demand during the holiday period, reflecting the growing reliance on toll roads for inter-regional travel.

Implications:

• The significant rise in traffic highlights the need for adequate facilities and services at rest areas to cater to the growing number of travelers.
• The increased traffic also suggests a positive outlook for businesses operating within these rest areas, such as retail and food services.

Conclusion

The substantial increase in visitors to Jasamarga's Travoy Rest areas during the 2025/2026 New Year holiday underscores the importance of maintaining and enhancing rest area facilities to accommodate the growing number of travelers. As toll road usage continues to rise, particularly during peak travel seasons, the demand for quality services at rest stops is expected to grow accordingly.