Jetour Accelerates Expansion in Indonesia

Strategic Dealership Network Growth

Jetour, a Chinese automotive manufacturer operating through PT Jetour Sales Indonesia, is implementing an aggressive expansion strategy for its dealership network. The company currently operates 22 dealerships across major Indonesian cities including Makassar, Surabaya, Palembang, Pontianak, Semarang, Batam, Riau, Medan, Cirebon, and Bali. By 2026, Jetour plans to expand this number to 40 dealerships, with the remaining 18 new outlets to be developed gradually by the end of the first half of 2026.

Enhancing Market Presence

Sales Director Michael Budihardja explained that this expansion is not limited to strengthening Java's presence but is a comprehensive strategy to reach potential cities across Indonesia. The primary objective is to enhance accessibility to their comprehensive 4S services - Sales, Service, Spare Parts, and Survey - in various promising regions. This strategic move is designed to capitalize on Indonesia's growing automotive market and position Jetour as a significant player in the country's competitive automotive landscape.

Market Implications

The expansion reflects Jetour's confidence in Indonesia's automotive market growth potential. By broadening their dealership network, the company is better positioned to meet growing consumer demand and improve customer satisfaction through more accessible after-sales services. This strategic expansion aligns with Jetour's overall business growth strategy in Indonesia and demonstrates their commitment to establishing a robust market presence.