Jetour's Aggressive Expansion in Indonesia

Strategic Plans for RHD and SUV Production

Jetour, a Chinese automotive brand, is making significant strides in Indonesia's automotive market. The company is committed to making Indonesia a crucial hub for Right-Hand Drive (RHD) vehicles and modern SUV production. This strategic move marks a significant milestone in Jetour's global expansion roadmap. Caroline Ling, Vice President of PT JETOUR Sales Indonesia, highlighted that Indonesia has been given special attention in product formulation, with offerings tailored to meet local consumer needs.

Product Lineup and Market Penetration

Jetour has introduced three key SUV models to drive market penetration: JETOUR Dashing, X70 Plus, and the flagship adventure model JETOUR T2. The JETOUR T2 launch price in Indonesia is noted as the most competitive globally. The company's product strategy focuses on meeting the specific requirements of Indonesian consumers, thereby establishing a strong market presence.

Distribution Network Expansion

In its first year of operation, Jetour Indonesia has successfully established 22 operational showrooms. The company is ambitious about expanding its distribution network further, targeting a total of 40 showrooms in the coming year. This expansion is a clear indication of Jetour's commitment to strengthening its footprint in Indonesia's automotive sector.