Jobubu Jarum Targets Nataru Sales Growth Through Innovative Products

Strategic Focus for Holiday Season

PT Jobubu Jarum Minahasa Tbk (BEER) is gearing up for the 2025/2026 Christmas and New Year (Nataru) period with a comprehensive strategy to boost sales. CEO Audy Charles Lieke outlined three primary focus areas for the company during this critical period.

Product Innovation

The company is launching Anggur Nikmat Istimewa (ANI) Mapple variant, a new product that combines Mango, Peach, and Apple flavors. This innovation is expected to be a significant sales driver during the holiday season. According to Audy, internal data shows ANI has made a substantial contribution to the company's revenue in 2025, making it a crucial product for the Nataru period.

Market Strategy

While specific marketing strategies weren't detailed, the focus on product innovation suggests a targeted approach to capturing holiday sales. The unique flavor profile of ANI Mapple is likely designed to appeal to consumers looking for something new during the festive season.

Implications for BEER's Performance

The success of ANI and the overall Nataru strategy could have a positive impact on BEER's sales and revenue for the period. As the company continues to innovate and adapt to consumer preferences, it positions itself well for future growth in the competitive beverage market.