Kredivo Group Expands into Salary Advance Market through Strategic Acquisition

Acquisition Details

Kredivo Group, a Singapore-based multifinance company with significant operations in Indonesia, has completed the acquisition of 99.9% stake in Easy Management Systems, the operator of salary advance platform Gaji Gesa. The acquisition was executed by FPL Capital Pte. Ltd., Kredivo's holding company, in late October 2025, with regulatory approval received in mid-November 2025.

Business Expansion through Gaji Gesa

Gaji Gesa, founded in 2020 by Vidit Agrawal, Ade Yuanda Saragih, and Martyna Malinowska, offers three primary services: Earned Wage Access (EWA) allowing employees to access their earned wages before payday, Salary Disbursement (SD) for corporate clients to manage employee salaries, and HR Dashboard for managing employee allowances and benefits. This acquisition marks Kredivo's strategic entry into the salary advance market while expanding their fintech ecosystem.

Strategic Significance

The acquisition represents a significant strategic move for Kredivo Group, enhancing their presence in Indonesia's growing fintech sector. By integrating Gaji Gesa's technology and services, Kredivo strengthens its position in the digital lending and financial services market. The deal also reflects the growing importance of financial technology solutions for employee salary management in Indonesia's evolving labor market.

Financial and Operational Structure

Post-acquisition, the ownership structure of Easy Management Systems stands at FPL Capital (99.9%) and Kredivo founder Umang Rustagi (0.1%). The acquisition was executed through FPL Capital Pte. Ltd., which controls Kredivo Group's various Indonesian entities including PT FinAccel Digital Indonesia, PT FinAccel Teknologi Indonesia, and PT Kredivo Finance Indonesia. Krom Bank (BBSI) is noted as a related entity in Kredivo's financial structure.