Lawson Indonesia Launches MY LAWSON Digital Membership App

Enhancing Customer Experience Through Digital Innovation

Lawson Indonesia has officially launched MY LAWSON, a digital membership application designed to provide convenience and added value to its loyal customers. This initiative is part of Lawson Indonesia's broader strategy to strengthen its digital service offerings and stay relevant in the evolving retail landscape.

Key Features and Business Objectives

The MY LAWSON app is designed to offer a more personalized, interactive, and relevant shopping experience, particularly targeting the younger generation who are digitally savvy. According to Firly Firlandi, Corporate Communication Manager at Lawson Indonesia, the app represents the company's commitment to delivering enhanced value to its customers.

Strategic Significance

The launch of MY LAWSON demonstrates Lawson Indonesia's proactive approach to digital transformation in the retail sector. By developing a dedicated membership app, Lawson aims to boost customer engagement, improve brand loyalty, and create a more seamless shopping experience across both physical and digital platforms.