Lawson Indonesia Revolutionizes Customer Experience with MY LAWSON Digital Membership App

Enhancing Digital Engagement

Lawson Indonesia has officially launched MY LAWSON, a comprehensive digital membership platform designed to provide convenience, added value, and exclusive benefits to loyal customers. This strategic move is part of Lawson Indonesia's commitment to delivering services that are relevant to customer needs in the digital age.

Key Features of MY LAWSON

The MY LAWSON application offers several innovative features that enhance the shopping experience:

1. Points Collection System: Users earn 1 point for every Rp200 transaction at Lawson Indonesia outlets, except for certain product categories like cigarettes, prepaid phone credit, data packages, and baby milk for children under 1 year old.
2. Interactive Loyalty Programs: The app includes engaging programs such as Lawson Mission and Lawson Stamp, designed to increase user engagement through challenges and relevant rewards.
3. Exclusive Promotions: Members can redeem their accumulated points for various benefits available within the application.
4. Personalized Experience: The app provides a more personal, interactive, and relevant shopping experience, particularly for younger generations who are digitally savvy.

Building an Integrated Membership Ecosystem

The launch of MY LAWSON represents Lawson Indonesia's effort to build an integrated membership ecosystem. This ecosystem enables the company to understand customer needs more deeply, reach them personally, and enhance the quality of services and programs offered. Compared to other membership applications, MY LAWSON offers various membership features with regularly updated special promotions and offers, ranging from a practical points collection system to interactive loyalty programs and exclusive promo access.

Market Availability and Future Plans

The MY LAWSON application is currently available for download on Google Play Store and will soon be available on the App Store. While targeting younger generations with practical lifestyles and familiarity with digital technology, the app remains accessible to all Lawson Indonesia customers without age restrictions. Moving forward, MY LAWSON will continue to be developed to simplify transactions for all Lawson Indonesia customers, aligning with the company's efforts to expand its digital services reach while strengthening customer loyalty.