Lintasarta Expands AI Services to Meet Growing Demand

Accelerating Digital Transformation

PT Aplikanusa Lintasarta (Lintasarta), a subsidiary of Indosat Ooredoo Hutchison (IOH), is actively promoting the adoption of artificial intelligence (AI) through expanded service offerings. The company's strategic move is driven by a significant increase in interest and research related to AI technologies in Indonesia. According to Ginandjar Alibasjah, Lintasarta's Director & Chief IT Services Officer, the landscape of AI adoption in Indonesia has evolved dramatically.

Growing AI Adoption in Indonesia

Ginandjar highlighted that AI was primarily limited to research and studies in 2019. However, by 2025, the scenario has changed with 10 Indonesian universities now offering specialized AI programs. This development underscores the rapid growth of AI awareness and education in the country. Moreover, Lintasarta's research indicates that Indonesia is the third most frequent user of AI services globally, demonstrating the country's strong embrace of digital technologies.

Business Implications

The expansion of Lintasarta's AI services is poised to support businesses in Indonesia's digital transformation journey. By leveraging AI, companies can enhance operational efficiency, improve customer experiences, and drive innovation. Lintasarta's proactive approach in enhancing its AI capabilities positions it as a key player in Indonesia's burgeoning AI landscape.