Lovina Beach Brewery Expands Globally with Authentic Balinese Beverages

Leveraging Local Identity for International Success

PT Lovina Beach Brewery Tbk (STRK), an Indonesian beverage company, is making significant strides in its global expansion strategy by introducing three distinct Balinese beverages to the international market. The company's director, Bona Budhisurya, revealed that the products - Coco Bali RTD, Clarissa Liqueur, and Libarrron Whisky - are being developed with a strong emphasis on Bali's cultural heritage.

Strategic Approach to Global Market Penetration

The company's strategy is built on three core pillars: utilization of local Balinese ingredients, adherence to global production standards, and creation of products with compelling backstories that appeal to international consumers. This approach not only showcases Indonesia's rich cultural diversity but also positions the products as premium offerings in the global beverage market.

Product Portfolio and Market Positioning

1. Coco Bali RTD: A ready-to-drink coconut beverage developed with Bali's identity
2. Clarissa Liqueur: A premium liqueur utilizing local ingredients and production methods
3. Libarrron Whisky: A whisky product with a unique Balinese character

These products are being positioned to appeal to international consumers seeking authentic, culturally rich beverage experiences. The company's focus on storytelling and cultural authenticity is expected to create a strong market presence in the global premium beverage segment.