Map Aktif Adiperkasa Drives Golf House Expansion

Strengthening Presence in Golf Industry

PT Map Aktif Adiperkasa Tbk (MAPA), through its brand Golf House, continues to strengthen its business amidst the dynamics of the national golf industry and weakening consumer purchasing power. As the company approaches its 35th anniversary in 2025, the golf retailer remains committed to expansion while promoting sustainable growth in the golf industry.

Business Expansion Strategy

AVP Golf House Indonesia, Ashok Kumar, stated that Golf House was established in 1990 and has now grown from a single store to 48 locations. The retail network is spread across shopping centers and golf courses, targeting the captive market of golfers. Currently, Golf House has a presence in 10 major cities including Jakarta, Surabaya, Yogyakarta, Semarang, Medan, Pontianak, and Balikpapan.

Market Positioning and Future Plans

The strategic expansion of Golf House demonstrates MAPA's confidence in the golf industry's potential. By maintaining its presence in key cities and continuing to expand its retail footprint, Golf House is well-positioned to capture growth opportunities in the Indonesian golf market.