MAXUS and Grab Launch Premium Electric Vehicle Service for Executive Travelers

Strategic Partnership for Luxury Mobility

PT Indomobil Energi Baru (IEB), the official distributor of MAXUS in Indonesia, has entered into a strategic partnership with Grab Indonesia to introduce 50 units of premium electric vehicles, MAXUS MIFA 9, for their GrabExecutive service. This collaboration represents a significant milestone for MAXUS as it ventures into the luxury mobility segment while simultaneously supporting Grab's expansion into high-end transportation services.

Enhancing Premium Ride Experience

GrabExecutive, which was launched in November 2025, is GrabCar's latest premium offering designed to cater to discerning customers who demand maximum comfort and exceptional service. The new service features vehicles with more spacious cabins, a serene driving experience, and first-class service standards tailored to meet the needs of modern business travelers and individuals seeking premium transportation solutions.

Business Impact and Market Positioning

The introduction of MAXUS MIFA 9 electric vehicles not only enhances the quality of GrabExecutive's fleet but also underscores MAXUS's commitment to sustainable luxury mobility. As the demand for premium electric vehicles continues to grow in Indonesia, this partnership positions both MAXUS and Grab favorably in the competitive luxury transportation market.

Future Prospects

Chief Operating Officer of PT IEB, Yudhy Tan, highlighted that this collaboration is a crucial step for MAXUS in expanding its brand presence in Indonesia. The partnership is expected to create synergies between MAXUS's premium electric vehicles and Grab's extensive user base, potentially driving further growth in the luxury mobility sector.