Maybank Indonesia Targets Double-Digit Fee-Based Income Growth in 2026

Strategic Initiatives Driving Growth

Maybank Indonesia (BNII) is projecting double-digit growth in fee-based income for 2026, building on the positive momentum observed in 2025. According to Steffano Ridwan, President Director of Maybank Indonesia, the growth is attributed to enhanced brand engagement and ecosystem expansion through various marketing activities.

Key Drivers of Fee-Based Income

1. Brand Engagement: Activities like the Maybank Marathon have significantly increased public awareness of Maybank's products and services. While the impact on fee income isn't directly measurable, Steffano noted a substantial indirect effect.
2. Ecosystem Expansion: The bank has been expanding its ecosystem through digital platforms like Maybank Marketplace, which contributes to increased customer engagement and transaction volumes.
3. Marketing Activities: Events such as the Maybank Marathon not only enhance brand visibility but also drive customer acquisition and retention.

Financial Performance and Outlook

Maybank Indonesia has recorded a significant rise in fee-based income in 2025, although the exact contribution from specific events like the marathon hasn't been quantified. The positive trend is expected to continue into 2026, with the bank targeting double-digit growth.

Upcoming Initiatives

• The Maybank Marathon 2026 is scheduled for August 23, 2025, with an expected participation of 14,100 runners.
• Visa has been roped in as a strategic partner for the event, indicating strong collaboration and potential for enhanced brand visibility.

Strategic Implications

The focus on fee-based income is part of Maybank Indonesia's broader strategy to diversify revenue streams and reduce dependence on traditional banking income. The success of initiatives like the Maybank Marathon and digital platforms will be crucial in achieving this goal.