MDIY Reaches 1,200 Store Milestone in Sumbawa Expansion

Strategic Expansion Beyond Java

PT Daya Intiguna Yasa Tbk (MDIY), operator MR.D.I.Y. retail chain, has successfully opened its 1,200th store in Sumbawa, Nusa Tenggara Barat. This strategic expansion beyond Java demonstrates the company's commitment to capturing growth opportunities in Indonesia's regional markets. MDIY's Director, Edwin Cheah, highlighted that Sumbawa was chosen due to its increasing economic potential and strengthening household consumption.

Capitalizing on Regional Growth

The Sumbawa regency government projects 5.15% economic growth in 2026, supported by modern retail development and improving consumer purchasing power. MDIY's expansion aligns with this growth trajectory, bringing their retail presence to 23 stores in Nusa Tenggara Barat. The company's strategic growth in the region is driven by both expanding their footprint and leveraging local consumption trends.

Year-End Sales Strategies

In addition to expansion, MDIY is implementing various sales strategies to capture the year-end consumption surge. The company is offering discounts up to 50% across various household products to maintain shopping appeal amidst increasingly price-sensitive consumers. Furthermore, MDIY is running a national lottery program featuring major prizes including cars, motorcycles, and smartphones to boost customer engagement during the peak shopping season.

Market Positioning

The company's aggressive expansion and promotional strategies position MDIY to capitalize on Indonesia's growing retail market. By combining strategic store expansion with targeted marketing initiatives, MDIY is strengthening its market presence both in Java and regional Indonesia.