Key insights and market outlook
The Meet Global MICE Congress 2025 was successfully held in Moscow on December 17, 2025, establishing the city as a new hub for the global Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. The event brought together over 2,500 participants, 130 exhibitors, and 200 hosted buyers from 35 countries, with a focus on 'Unity through Open Diversity: New Opportunities for Global Growth'. The congress featured more than 60 speakers and 15 business sessions, highlighting the strengthening collaboration between governments and the private sector to drive MICE industry growth across regions.
The Meet Global MICE Congress 2025 was held successfully in Moscow on December 17, 2025, at the World Trade Center Moscow. This prestigious event has positioned Moscow as a significant player in the global MICE industry. The congress brought together a diverse group of over 2,500 participants, including 130 exhibitors and 200 hosted buyers from 35 different countries.
The event featured more than 60 speakers who participated in over 15 specialized business sessions. The central theme of the congress was 'Unity through Open Diversity: New Opportunities for Global Growth', emphasizing the importance of collaboration in driving global economic development. The discussions highlighted the growing cooperation between Moscow and the Gulf Cooperation Council (GCC) region, reflecting the increasing role of Gulf countries in international business travel and global tourism investment.
The first day of the congress was marked by strategic discussions focusing on strengthening collaboration between governments and the private sector. Participants explored various intergovernmental projects that have the potential to boost MICE industry growth across different regions. The event demonstrated Moscow's commitment to becoming a major hub for business tourism, leveraging its strategic position to foster international connections and economic opportunities.
Meet Global MICE Congress 2025
Moscow Business Tourism Initiative