Key insights and market outlook
PT Daya Intiguna Yasa (MDIY), operating as MR DIY, has expanded its recycling program to 52 stores across Jabodetabek, Serang, and Bandung in 2025. This initiative includes digital tracking through an online dashboard provided by technology partner Rekosistem, enhancing waste management data accuracy. The program represents a significant scale-up from the initial 10 stores in 2024.
PT Daya Intiguna Yasa (MDIY), the company behind the retail brand MR DIY, has significantly expanded its recycling program in 2025. The company has added recycling dropboxes to 52 stores across Jabodetabek, Serang, and Bandung, marking a substantial increase from the initial 10 stores that participated in the program in 2024.
The expanded recycling program now incorporates advanced digital tracking capabilities through a partnership with technology company Rekosistem. The online dashboard provided by Rekosistem enables real-time monitoring of waste volume and types across participating stores, ensuring more accurate data collection and management. According to Rika Juniaty Tanzil, Chief Financial Officer of MDIY, this technological integration is crucial for maintaining the program's effectiveness and scalability.
The expansion of MR DIY's recycling program demonstrates the company's commitment to environmental sustainability. By making recycling more accessible through its widespread retail network, MR DIY is promoting eco-friendly practices among its customers. The program's growth reflects a broader trend among Indonesian retailers to incorporate sustainability into their business operations.
Recycling Program Expansion
Technology Partnership for Sustainability