MR.D.I.Y. Reaches 1,200 Store Milestone, Boosting Regional Retail Development

Strategic Expansion Beyond Java

MR.D.I.Y. Indonesia has successfully opened its 1,200th store in Sumbawa, Nusa Tenggara Barat, as part of its aggressive national expansion strategy ¹

. This achievement underscores the company's commitment to retail modernization across Indonesia, particularly in regions outside Java. The Sumbawa store is the fourth MR.D.I.Y. outlet in the region and the 23rd in Nusa Tenggara Barat ¹

Source 1

https://industri.kontan.co.id/news/mrdiy-cetak-rekor-1200-tokosemangat-pemerataan-ritel-yang-menginspirasi-negeri

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Economic Impact and Regional Growth

The choice of Sumbawa for the 1,200th store was driven by the region's strong economic potential and increasing household consumption ¹

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Source 2

https://finance.detik.com/berita-ekonomi-bisnis/d-8261209/pimpin-pertumbuhan-industri-ritel-mr-d-i-y-resmikan-toko-ke-1-200

. The local government projects 5.15% economic growth in 2026, supported by retail modernization and improving consumer purchasing power ¹

Source 1

https://industri.kontan.co.id/news/mrdiy-cetak-rekor-1200-tokosemangat-pemerataan-ritel-yang-menginspirasi-negeri

. MR.D.I.Y.'s presence is expected to create new job opportunities and stimulate local economic activity.

National Presence and Expansion Strategy

MR.D.I.Y. Indonesia has established a significant national footprint, operating in eight major regions including Sumatera, Kalimantan, DKI Jakarta, Jawa, Bali & Nusa Tenggara, Sulawesi, Maluku, and Papua ²

. The company now operates in 422 out of 516 cities/regencies, making it the largest household goods retailer in Indonesia. MR.D.I.Y. has maintained a uniform national pricing policy, ensuring consistent and inclusive shopping experiences for all customers.

Rapid Expansion and Future Plans

The company's expansion has been particularly rapid, with 400 stores opened between 2017-2022 and 800 additional stores in the following three years (2023-2025) ²

. This growth trajectory positions MR.D.I.Y. as one of the fastest-expanding retailers in the household goods category. The company plans to continue its expansion, focusing on wider reach, stronger community connections, and improved services.

Customer Appreciation Program

To celebrate the 1,200th store milestone, MR.D.I.Y. launched a national customer appreciation program, offering prizes including cars, motorcycles, and smartphones to customers spending a minimum of Rp100,000 across all stores ¹

. This promotion reflects the company's commitment to customer engagement and value delivery.