Multitrend Indo Strengthens Position through Strategic Acquisition

Business Expansion through Emway

PT Multitrend Indo Tbk (BABY), a leading operator in Indonesia's baby and children products market, has significantly expanded its business capabilities following its parent company, Blooming Years PTE. LTD. (BY), completing the acquisition of PT Emway Globalindo and Emway Singapore PTE Limited. This strategic move enhances Multitrend Indo's comprehensive platform by combining Emway's extensive toy distribution network with the company's existing retail ecosystem, distribution channels, and brand development capabilities.

Strengthening Market Position

The acquisition of Emway, a major player in the toy distribution sector, brings several global brands under the Multitrend Indo umbrella, including Mattel (Hot Wheels, Barbie, Fisher Price), Spin Master, Zuru, Moose, Takara Tomy, Just Play, Ling Dong, Blokees, and Crayola. Additionally, Emway's internal brand, Emco, which is marketed in Indonesia and exported to over 50 countries, further strengthens Multitrend Indo's product portfolio.

Business Synergies

Corporate Secretary Nauli Masitha Dewi stated that this acquisition solidifies BABY's position as Indonesia's most comprehensive baby and children products platform. The integration of Emway's distribution network with Multitrend Indo's existing operations is expected to create significant business synergies, enhancing the company's market dominance in the baby and children products sector.

Market Implications

This strategic acquisition not only expands Multitrend Indo's product offerings but also strengthens its distribution capabilities, allowing the company to better serve the Indonesian market. The move is likely to have a positive impact on the company's financial performance, enhancing its competitive edge in the industry.