New Car Brands to Launch in 2026

Increased Competition in the Indonesian Automotive Industry

The Indonesian automotive industry is expected to see increased competition in 2026 with the launch of new car brands. According to reports, Chinese brands such as iCAUR, Leapmotor, and Hongqi, as well as Korean brand Genesis, are predicted to enter the market.

Chinese Brands to Enter the Market

iCAUR, a sub-brand of Chery Group, is expected to be introduced in Indonesia. The brand has been spotted testing its models on Indonesian roads, with some of its vehicles being caught on camera with camouflage stickers. Leapmotor and Hongqi are also expected to launch their products in the country.

Korean Brand Genesis to Enter the Market

Genesis, a luxury car brand from Korea, is also expected to enter the Indonesian market in 2026. The brand has been expanding its presence in Asia and is expected to bring its high-end vehicles to Indonesia.

Impact on the Industry

The launch of these new car brands is likely to shake up the industry and provide consumers with more options. The increased competition is expected to drive innovation and improve the quality of vehicles available in the market. However, it also poses a challenge to existing players in the industry, who will need to adapt to the changing market landscape.