Key insights and market outlook
As the new year begins, individuals are encouraged to reorganize their finances. Despite Indonesia's stable macro-economic data above 5%, many still struggle with consistent saving. 70% of respondents reported difficulty saving consistently 1
The beginning of the year serves as a crucial moment for individuals to reassess their financial health and set new financial goals. Despite Indonesia's macro-economic stability with growth above 5%, many individuals continue to face challenges in managing their personal finances. A Kompas Research report found that nearly 70% of respondents admitted to struggling with consistent saving habits. This finding is further supported by a Populix survey showing that while 77% of Gen Z and millennials intend to save, their savings amounts are often inconsistent due to sudden needs and consumptive spending.
In this digital era, managing personal finances has become more accessible through various digital platforms. Finku, a personal finance application powered by AI, offers comprehensive financial management features that are completely free. According to Reinaldo Tendean, Co-Founder of Finku, the platform helps users record daily expenses, create budgets, monitor spending realization, and provides easy-to-understand financial insights. The app features both manual and instant expense recording, scan receipts, and automatic bank statement uploads for streamlined financial tracking.
Finku's advanced features include FinGPT, an AI-powered financial assistant that can record finances through chat, provide personalized recommendations based on user consumption patterns, and offer AI-based auto-budgeting. For those requiring professional financial guidance, Finku also offers FinExpert - a certified financial planning consultation service. These features address common challenges faced by younger generations, such as difficulty saving and tracking expenses.
By helping young individuals solve their financial management challenges, Finku aims to instill financial confidence. This enables users to achieve their financial objectives, whether it's building emergency funds, saving for marriage, purchasing a home through KPR, or planning for retirement. The platform's comprehensive approach to financial management positions it as a valuable tool for Indonesia's digitally savvy younger generation.
Financial Resolution for New Year
Digital Financial Management Adoption