Offline Fashion Retailers See Gains from Harbolnas 2025 Campaign

Synergy Between Online and Offline Channels

The Indonesian Retailers Association (Hippindo) has revealed that the 2025 Hari Belanja Online Nasional (Harbolnas) campaign significantly boosted sales for offline fashion retailers. According to Budihardjo Iduansjah, Chairman of Hippindo, the success was driven by retailers' adoption of multiple sales channels, including online marketplaces and their own websites.

Evolution of Retail Strategies

Budihardjo explained that modern retailers have moved beyond single-channel strategies, embracing both physical stores and digital platforms. This omnichannel approach allowed them to capitalize on the Harbolnas promotion effectively. The chairman emphasized that for 2026, retailers plan to continue aggressive promotion on online marketplaces to maintain their market position.

Market Implications

The positive impact on offline retailers during Harbolnas 2025 highlights the growing synergy between online promotions and physical store sales. As retailers increasingly adopt digital strategies while maintaining their physical presence, they create a comprehensive shopping experience that benefits from both online traffic and in-store customer flow.