Key insights and market outlook
The Financial Services Authority (OJK) reported that Buy Now Pay Later (BNPL) or paylater financing by finance companies reached Rp 11.24 trillion by November 2025, representing a 68.61% year-on-year growth. OJK's Executive Head of Supervision for Financing Institutions, Agusman, highlighted this growth during a press conference, indicating the increasing popularity of BNPL services in Indonesia.
The Financial Services Authority (OJK) has recorded a significant increase in Buy Now Pay Later (BNPL) or paylater financing provided by finance companies. By November 2025, the total financing reached Rp 11.24 trillion, marking a substantial 68.61% year-on-year growth. This data was revealed by Agusman, OJK's Executive Head of Supervision for Financing Institutions, Venture Capital Companies, Microfinance Institutions, and Other Financial Services Institutions, during a press conference held on January 9, 2026.
The OJK continues to monitor the rapidly growing BNPL sector, ensuring that these financial services operate within regulatory frameworks that protect consumers while supporting financial inclusion. The significant growth in BNPL financing indicates both increasing consumer demand for flexible payment options and the expanding role of fintech companies in Indonesia's financial landscape.
The robust growth of BNPL services reflects changing consumer behavior and the increasing adoption of digital financial services in Indonesia. As the sector continues to evolve, the OJK is likely to maintain close oversight to balance innovation with consumer protection and financial stability.
BNPL Growth Report
Paylater Financing Surge