Oona Insurance Sees Dramatic Rise in Travel Insurance Demand

Surge in International Travel Insurance Sales

Oona Insurance, part of PT Asuransi Bina Dana Arta Tbk (ABDA), has reported a significant increase in travel insurance sales ahead of the year-end holiday season. The company recorded a 400% rise in international travel insurance purchases during the January-October 2025 period compared to the same period in 2024.

Key Drivers of Growth

The surge in demand was primarily driven by travelers heading to popular destinations such as Europe (particularly Schengen countries), Japan, Singapore, and Malaysia. Despite an overall 5.24% decline in Indonesian travelers abroad in July 2025 compared to the previous year, Oona Insurance saw a marked increase in the purchase of travel insurance policies. This trend suggests growing awareness and confidence among travelers in protecting themselves against unforeseen risks while traveling internationally.

Comprehensive Coverage and Future Projections

Oona Insurance's travel insurance products offer comprehensive coverage including emergency medical expenses, flight delays, lost baggage, and trip cancellations. The company's Chief Marketing Officer, Prashant Shetty, emphasized their goal of enabling Indonesians to travel with confidence. The company has been selling between 5,000 to 6,000 policies monthly, with Commissioner Abhishek Bhatia expressing optimism about reaching a target of 10,000 travel insurance policies by the end of the year.

Market Implications

The significant increase in travel insurance sales despite a decline in overall travel numbers indicates a positive trend in risk awareness among Indonesian travelers. This shift towards more comprehensive travel planning presents opportunities for insurance providers to develop tailored products that meet evolving consumer needs.