Opening an Indomaret Franchise: Requirements and Costs

Initial Investment and Franchise Fee

Opening an Indomaret franchise requires significant initial investment. The total cost amounts to approximately Rp 494 million, broken down into several components:

• Franchise fee for 5 years: Rp 36 million
• Promotion and store preparation: Rp 9.5 million
• Store renovation and electrical upgrade: Rp 221.5 million (estimated)
• Electronic and non-electronic equipment: Rp 227 million (estimated)

The total investment may vary depending on the building condition and store type.

Ongoing Royalty Fees

Franchisees are required to pay royalty fees based on their monthly sales:

• Sales < Rp 175 million/month: 0%
• Rp 175-200 million/month: 2% of sales (minimum Rp 25 million)
• Rp 200-225 million/month: 3% of sales (minimum Rp 25 million)
• Sales > Rp 225 million/month: 4% of sales

Requirements for Prospective Franchisees

To qualify for an Indomaret franchise, applicants must:

1. Be an Indonesian citizen
2. Provide a commercial location with ideal size between 120-200 m2
3. Obtain necessary business permits (IMB/PBG, NPWP, PKP, Environmental Permit, NIB, STPW)
4. Have sufficient investment capital
5. Demonstrate entrepreneurial spirit and commitment to the franchise system

Step-by-Step Process

1. Identify potential store location
2. First presentation: Detailed explanation of cooperation mechanism and investment
3. Location survey and feasibility study
4. Second presentation: Survey results and detailed investment plan
5. Signing of Memorandum of Understanding (MoU)
6. Business permit processing
7. Store renovation/construction
8. Store opening with Indomaret's promotional support

Conclusion

Opening an Indomaret franchise requires careful planning and significant investment. Prospective franchisees must be prepared to meet both the financial requirements and operational standards set by the company. The structured process ensures that new outlets maintain the brand's consistency and quality across Indonesia.