Pegadaian Revolutionizes Gold Investment with Tring Digital Platform

Rapid Adoption and Innovative Features

PT Pegadaian has made significant strides in digital gold investment through its Tring platform, achieving 5 million users within months of its September 2025 launch ¹

. The service currently manages an impressive 33.7 tons of gold, demonstrating strong market acceptance. The company is now targeting 70% customer adoption for Tring, indicating ambitious growth plans.

Enhanced Digital Investment Products

Pegadaian has introduced innovative features to make gold investment more accessible:

• Cicil Tabungan Emas: Allows customers to invest in gold through installments
• Flexible tenor options: Available from 3 to 36 months
• Minimal down payment: Starting from 15% of gold value
• Fixed installment payments: Regardless of gold price fluctuations

The digital platform provides comprehensive services including:

1. Easy account management through the Tring app
2. Ability to top-up gold savings anytime
3. Option to sell or pawn gold holdings
4. Integration with ATM Galeri 24 for physical gold withdrawal

Strategic Digital Expansion

To further boost adoption, Pegadaian has opened a Digital Lounge at Mal Kota Kasablanka, Jakarta, serving as both a promotional space and educational center for Tring services ¹

. This physical presence complements their digital strategy, providing customers with hands-on experience of their innovative products.

Market Impact and Future Prospects

The success of Tring has positioned Pegadaian as a leader in Indonesia's digital gold investment market. With its user-friendly platform and innovative financial products, the company is well-placed to achieve its ambitious adoption targets and continue expanding its digital gold management capabilities.