Pegadaian Media Awards 2025 Celebrates Journalistic Excellence

Record Participation and Expanded Categories

PT Pegadaian held the prestigious Pegadaian Media Awards (PMA) 2025 with the theme 'Bersama Pegadaian MengEMASkan Indonesia' at The Gade Tower, Jakarta. The event saw a record 1,524 submissions, marking a significant 545.76% increase from 236 entries in 2024. The competition expanded its categories to include 'Citizen Journalism' and 'Instagram/TikTok Video', recognizing not just professional journalists but also the general public's contributions.

Financial Highlights and Industry Leadership

Damar Latri Setiawan, CEO of PT Pegadaian, highlighted the company's strong financial performance during the event. As of October 31, 2025, Pegadaian's total assets reached Rp139.6 trillion, with net profit of Rp6.6 trillion and total gold managed amounting to 129 tons. These figures reinforce Pegadaian's position as a leader in Indonesia's pawnbroking and gold-based financial services industry.

Award Categories and Winners

The awards recognized excellence across multiple categories: Media Television, Print Media, Online Media, Journalistic Photography, Citizen Journalism, and Instagram/TikTok Video. Some notable winners include:

• Media Televisi: Denik Apriyani (Antara TV Semarang) - Gold
• Media Online: Ardi (rri.co.id Merauke) - Gold
• Citizen Journalism: Eny Niama - Diamond

Industry Impact and Future Outlook

The PMA 2025 not only celebrated journalistic excellence but also emphasized the crucial role of media in promoting financial inclusion and public education. The event was attended by prominent figures from various media organizations and regulatory bodies, including KPI Chairman Ubaidillah and IJTI Chairman Herik Kurniawan.

Conclusion

The success of PMA 2025 demonstrates Pegadaian's commitment to fostering quality journalism and financial literacy in Indonesia. With its expanded categories and record participation, the event sets a new benchmark for industry recognition programs.